The Safari function was already controversial as a rumor, but now it's really coming. According to Apple, it is not intended as an ad blocker.
Pop-ups, registration forms, newsletter calls - the web is full of disruptions. A surprisingly announced Apple function should soon provide a remedy. The manufacturer is integrating what is known as "Distraction Control" into Safari 18 – part of
. Users are given the option to simply hide annoying content on a website - permanently. This is done by simply clicking or tapping on the distracting elements.As examples of things that can be hidden in this way, Apple cited login forms or all-too-common pop-ups in online stores that entice users with discounts for newsletter subscriptions. The unpopular cookie banners and GDPR consents should also be easy to suppress.
Distraction Control can be tested with fresh beta versions of iOS 18 & Co. Safari 18 is expected to be released to the public as an update in September. During the announcement, Apple repeatedly emphasized that the feature was neither designed as an ad blocker nor capable of reliably removing advertising banners: Distraction Control cannot permanently remove constantly changing elements of a website – including advertising banners.although the innovation, which was known as "Web Eraser" at the time, was just a rumor
. French and British media associations had positioned themselves against its introduction: It was a threat to ad-financed content and therefore also to publishers and journalists. The weakening of the business model endangered high-quality information and thus ultimately pluralism and democracy, wrote associations from the neighboring countries – the EU Commission was also informed.Mit Ihrer Zustimmmung wird hier ein externer Preisvergleich geladen.
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