Face-to-face meetings, video chats and phone calls all beat email when it comes to perceptions of authenticity, a study shows. “If something is easy to fake, we don’t trust it. And email has a base rate of being the most inauthentic.”
Face-to-face meetings, video chats and phone calls all beat email when it comes to perceptions of authenticity, a study showsThe medium is the message, wrote the Canadian philosopher Marshall McLuhan in 1964.
TV, print and radio don’t all convey the same meaning, even if the script they’re using is identical, he argued. But if that’s true, how can we take what we see, read and hear at face value? That question is even more apt now that we have so many novel technologies for communicating. It’s easy for the message to misfire if we get the technology wrong.To Read the Full Story
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