Aston Martin's 110th anniversary continues with launch of this season's F1 racer 😍
Given the enormous amount of money it takes to run a Formula 1 team, the question of value must inevitably come up. Because if an F1 operation isn’t raising brand awareness or driving customers towards the road cars, what’s the point? Ahead of the reveal of this AMR23, Aston Martin actually conducted some research into the effectiveness of its F1 campaigning. Apparently more than 89 per cent of customers globally are interested in F1, which is perhaps higher than expected.
Anyway, that’s an aside - here’s the main event, the Aston Martin AMR23. Described as a ‘significant evolution’ of last year’s car with a host of new design features, the 23 is going to be driven by Fernando Alonso and Lance Stroll. Aston’s stated aim for this car, following the AMR22’s gradual evolution into a consistent points challenger, is to be in that position from the get-go.
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