Audi Design Boss Says Interiors Of New Models Will Take Priority Over Everything Else | Carscoops carscoops
Activesphere Concept. During the event, Licht noted that he put Sid Odedra, the head of UI/UX design, in the center of Audi’s design activities to lead the change.
“In the past the process was always the same: in the beginning, there was the combustion engine and platform,” Lichte described. “Then together with sales and marketing, we decided two-seater, or four-seater or six- or seven-seater, then we start designing the exterior design and in the end, interior. The future is exactly the opposite. And that’s why I put Sid [Odedra] and his department in the center of our design activities.
“We start with ‘what are the human needs?’ Human centricity is at the core of what we do. What does the user need? And then we build an interface because that’s the relationship between the user and the vehicle,” he said. “And then we build an interior around that, and takes the form of an off-road-focused coupe crossover and has a particularly intriguing interior. It comes complete with four lounge chair-like seats with integrated armrests and headrests.
If the Activesphere Concept is a preview of what to expect from Audi interiors in the future, we should all be very excited.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Next-Gen Audi A8 EV's Design 'Very Close' To Grandsphere ConceptSet to be revealed next year, the Audi A8 e-tron as it's expected to be called will feature only light changes compared to the striking Grandsphere concept car.
Weiterlesen »
An employee addressed an issue with her boss over email. The reply is going viralWhen Kristen Mahon took a complaint to her boss, her boss's response completely surprised her.
Weiterlesen »
Next-gen Audi A8 To Adopt Grandsphere Concept Looks As An All-Electric Luxury Sedan | CarscoopsAudi's head of design Marc Lichte admited that the Gransphere is the one closest to production from the latest concepts
Weiterlesen »
2025 Audi S3 Sportback spy shotsAudi's A3 compact is about to be updated, including the fiesty S3 and RS 3 models.
Weiterlesen »
Audi Quattro 10V (1980-1987): review, history and specs of an icon | EvoFather of all modern high-performance four-wheel-drive road cars, does the original Audi Quattro still have the old magic?
Weiterlesen »
Audi Wants An Uberwagen Of Its Own To Go With Its Activesphere ConceptAudi is exploring new vehicle ideas from a 4 door sports car/pickup truck concept to a rugged offroad 4X4' with a ladder frame.
Weiterlesen »