The friendly purple dinosaur helped launch the careers of singers Demi Lovato and Selena Gomez.
announced Monday
its plans to relaunch Barney, the purple-and-green dinosaur that was a staple of millennial childhoods with whimsical songs about family and friendship on the popular television show “Barney & Friends.” Barney will star in a new animated series that will debut globally in 2024, along with a new slate of toys, clothing, books and other accessories to be released.
“We will tap into the nostalgia of the generations who grew up with Barney, now parents themselves, and introduce the iconic purple dinosaur to a new generation of kids and families around the world,” Josh Silverman, chief franchise officer and global head of consumer products at Mattel, said in a statement.But unlike the 6-foot-tall Tyrannosaurus rex costume with its toothy grin that millennials recognize from the live action show, the new and improved Barney is an animation.
“With our modern take on Barney, we hope to inspire the next generation to listen, care, and dream big,” Fred Soulie, senior vice president and general manager of Mattel Television, said. Created in the ‘80s by former teacher Sheryl Leach, “Barney & Friends” premiered on PBS in April 1992 for an audience of preschool and young children, teaching
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