The purpose of the month is to celebrate the role public transit plays in the Bay Area, while also, incentivizing people to board.
"It is simply a month to celebrate public transportation, support public transit, and a chance to get out and explore on public transit," said Jim Allison, a BART spokesperson.
"We need to signal to elected leaders and the rest of the public that this is still a valuable resource, something that deserves to be invested in. We're in a critical period now where our federal money is running out in the next year and a half," he said."We have some bridge funding thanks to the state budget agreement, but we need to look into the long-term future of BART.
"Really, the work-from-home revolution has changed sort of the purpose of BART in many ways," said Allison."Our bread and butter used to be just to get people into the Financial District and get them home to the East Bay at the end of the day. We're not like that anymore." with things like contests and prizes. There will also be events and discussions surrounding topics such as safety and how to improve the system.
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