It's time to stop the labels.
Blokecore – the proliferation of menswear-inspired pieces – is one of the most problematic trends to emerge from the TikTok ether in recent years.
Being a bloke might connote ideas of somebody that’s “laddy”, loves football and downs pints of beer like a fish. “Blokes” idolise the Gallagher brothers and listen to Britpop music on a loop. Their words are monosyllabic and their attitudes largely right-wing. Chances are, you can conjure up some sort of image of a “bloke” that you either know or have encountered.
It’s of little surprise then that, given TikTok’s propensity for all things ironic and idiosyncratic, the term “Blokecore” has been coined. Not only has the hashtag amassed more than 26.9 million views on the video-sharing app, but it’s also gained a legion of fans, eager to showcase their “blokey” aesthetics.
The caption reads: ‘Blokecore is here for 2022. Link the boys and head down the boozer, pick up a couple packets before heading down the club to pull a couple richards, choong tings only though.’is awash with blokecore devotees extolling the virtues of dressing like dads, grandpas, brothers and “real men”. Retailers and brands have even joined the charge, Asos and Etre Cecile among them, by selling football-inspired jerseys that lean heavily into the trend., tattered trainers.
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