'Welcome to microtransaction hell.'
German automaker BMW wants you to spend $18 a month to keep your heated seat subscription, asTo be clear, customers who can access the feature already physically have seats installed that can keep their butts toasty in the winter. The feature just blocks the functionality via software and asks owners to shell out a subscription to remove the block.
For now, the feature is limited to customers in South Korea, and BMW has yet to announce any plans to bring the same concept to a broader market. But even in a limited setting, the gimmick has consumers' hackles up as a matter of principle.BMW is also paywalling other basic features, like heated steering wheels for a whopping $12 a month. Want to keep the recordings from your BMW's cameras? That's another $235.
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