Bruce Springsteen addressed the fan outrage over his skyrocketing ticket prices, saying he 'has to own' the decisions he has made but maintaining that “most of our tickets are totally affordable.”
he knows “it was unpopular with some fans” but maintaining that “most of our tickets are totally affordable.”’s dynamic pricing and costs skyrocketing up to $5,000 apiece.
“What I do is a very simple thing. I tell my guys, ‘Go out and see what everybody else is doing. Let’s charge a little less.’ That’s generally the directions. They go out and set it up. For the past 49 years or however long we’ve been playing, we’ve pretty much been out there under market value. I’ve enjoyed that. It’s been great for the fans,” Springsteen said. “This time I told them, ‘Hey, we’re 73 years old. The guys are there. I want to do what everybody else is doing, my peers.
He continued, “But ticket buying has gotten very confusing, not just for the fans, but for the artists also. And the bottom line is that most of our tickets are totally affordable. They’re in that affordable range. We have those tickets that are going to go for that [higher] price somewhere anyway. The ticket broker or someone is going to be taking that money.
Asked how he felt about the fan blowback, Springsteen said, “Well, I’m old. I take a lot of things in stride. You don’t like to be criticized. You certainly don’t like to be the poster boy for high ticket prices. It’s the last thing you prefer to be. But that’s how it went. You have to own the decisions you have made and go out and just continue to do your best. And that was my take on it. I think if folks come to the show, they’re going to have a good time.
Will Springsteen avoid dynamic pricing going forward? “I don’t know,” he said. “I think in the future, we’ll be talking about it, of course. It changes from tour to tour. We will be coming back. I’m sure we’ll be playing outside somewhat. That’ll be a whole other discussion when that comes around. I don’t want to say anything now, but we’ll see what happens.”
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