Alissa Heinerscheid did an interview with the podcast “Make Yourself At Home” on March 30, where she discussed her work in transforming the Bud Light brand.
“I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Heinerscheid’s comments have gone viral days later, after Bud Light and its parent company Anheuser-Busch received backlash for partnering with.
After the host asked Heinerscheid about how her background, perspective, and values impacted the Bud Light brand, the Bud Light vice president said, “I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for She added further that she had a “super clear” mandate that “to evolve and elevate this...
Bud Light’s vice president of marketing discussed in a recent interview how she was inspired to update the “fratty” and “out of touch” humor of the beer company with inclusivity.“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics. From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney.
In a previous interview with Forbes, Heinerscheid claimed that “female representation is a personal passion point of mine.” . Bud Light has not posted on Instagram to its 377,000 followers since March 30 and the brand’s 311,000 Twitter followers have not seen any posts since April 1. Additionally, the beer brand has not posted to its over 7.5 million Facebook followers since March 30.
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Bud Light's marketing VP says she was inspired to update 'fratty,' 'out of touch' branding with inclusivityBud Light vice president Alissa Heinerscheid spoke recently on a podcast about how she overhauled the 'out of touch' perception of Bud Light among the American public.
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Bud Light VP says brand was 'out of touch' before transgender campaignRight-wing and conservative customers criticized Bud Light's VP Alissa Heinerscheid for the company's decision to offer a sponsorship deal to Dylan Mulvaney.
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Bud Light silent on social media after Dylan Mulvaney controversyBud Light has been quiet on its social media platforms over the past week following its controversial move to partner with transgender activist Dylan Mulvaney.
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Dylan Mulvaney Posted Heartfelt Message For Her Supporters Amid Bud Light BacklashThe actor and influencer experienced intense transphobia this week after partnering with two major brands.
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Bud Light goes silent on social media after Dylan Mulvaney partnershipBud Light has not posted on Instagram to its 377,000 followers since March 30 and the brand’s 311,000 Twitter followers have not seen any posts since April 1.
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Marjorie Taylor Greene protests Bud Light by buying Coors, social media heckles herRep. Marjorie Taylor Greene (R-GA) posted a photograph of the trunk of her car filled with plastic grocery bags on Saturday, with a 24-pack of Coors Light beers at the center.
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