Under Armour exec Charece Williams Gee is driving change as the company celebrates 25 successful years and goes into overdrive for a booming future (Presented by Cadillac)
Sports Illustrated and Empower Onyx are putting the spotlight on the diverse journeys of Black women across sports—from the veteran athletes, to up-and-coming stars, coaches, executives and more—in the series,It’s been just shy of a year since Charece Williams Gee joined the Under Armour team as senior director and head of sports marketing, and she is already making an impact.
WNBA player A’ja Wilson was a notable inspiration for Gee’s Mountain Dew Crossover Salon. Wilson tweeted that she hoped the “wubble” had a hair salon. And Gee took it to heart reminiscing about her college volleyball days. “I had the same micro braids from the beginning of volleyball season until I went home in December, because I had no one to do my hair,” she says. “I knew what that was like to want to play and look your best.
Inside the Huddle, which helps young athletes with their career transition after sports, and her connection with the Prime Minister of Haiti , resulted in the first sport business conference for Haiti. “They were really focused on trying to build infrastructure for their young athletes,” she says. “We partnered with the minister of sport, the minister of youth, and we brought in a ton of retired NBA players to do clinics and serve on panels.”U.S.
The Institute for Diversity and Ethics in Sports at the University of Central Florida; Dr. Bill Sutton, a distinguished academician and sports marketing expert; and Hall of Fame tight end Kellen Winslow, Sr., her first boss at Disney Sports Attractions.
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