Chinese fans of Nintendo's Animal Crossing: New Horizons are paying a premium on foreign consoles and finding ways to skirt limits imposed by local regulators on a game that has become both a breakout worldwide hit and political flashpoint.
HONG KONG - Chinese fans of Nintendo’s Animal Crossing: New Horizons are paying a premium on foreign consoles and finding ways to skirt limits imposed by local regulators on a game that has become both a breakout worldwide hit and political flashpoint.
To obtain the game and play it to its full potential, players in China are paying a premium of up to 50% for unlocked Switch consoles sold abroad and brought in by middlemen, getting foreign bank accounts to pay for items, or paying for services to get faster internet speed to access the game’s overseas servers.
Fellow gamer Liu Jici, 25, said he plays for about eight hours a day. “It’s just like real life. Despite the quarantine, I can still hang out with my friends.” Zeng Duanxuan, a fashion designer from Beijing, said she had paid 2,100 yuan for a Tencent-stamped console earlier this year but was now selling it because it could not be used to play her copy of the game.
Daniel Ahmad, an analyst with gaming research firm Niko Partners, said Animal Crossing was exposing a disadvantage Tencent faces as it tries to promote its console in the world’s largest video games market.China’s National Press and Publication Administration, the government agency in charge of overseeing print and online media, and Tencent did not immediately reply to requests for comment. Nintendo declined to comment.
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