Take a butcher's at this.
Lab-grown meat has some stigmas to overcome if it's to cross into the mainstream. It might be more ethical – maybe – but it's expensive, and the sci-fi-ness of the whole concept puts a lot of people off. Mother Design took on the tall task of trying to break through that squeamishness and make cultured meat more palatable.
The branding studio was tasked with creating the new logo and branding for the cultivated meat startup Fork & Good, and it's come up trumps with a bold but approachable identity that draws on tradition. Take a butcher's at this branding for Fork & Good includes a smiley fork. The smile cleverly also depicts a bowl, and the curved shape is echoed in the wordmark, which draws on butcher's shop signage creating a painterly feel despite the clean lines .
The colour palette, meanwhile, is a classic meaty red and white combo, with a handful of secondary hues inspired by foods. Mother also convinced the brand to ditch the false surname it had going on in its brand name , making the name simpler and more memorable. It can be hard to set the right tone for a brand in a whole new industry, especially one that might make some people feel a little queasy. Mother's sought to overcome by seeking that feels familiar and friendly; unique but completely at home with the traditional food industry.
The curves in the chosen typeface nicely match the smiley fork/bowl logo for a coherent personality that feels warm, inviting, optimistic and perhaps most importantly, trustworthy.Fork & Good was founded by scientist Gabor Forgacs and farmer Niya Gupta in 2011 and produces tacos, dumplings and meatballs from cultivated ground pork made using a patented hydroponic system. The new branding will appear in packaging, uniforms and digital use.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
AI creator on the risks, opportunities and how it may make humans 'boring'AI boss on the future of artificial intelligence and what will happen if computers become more clever than humans.
Weiterlesen »
We put a smile back on Sun readers’ faces thanks to our top gagsBAD weather, being driven potty by potholes and train strikes . . . some might say it’s beyond a joke. But scientific studies show that laughter truly is the best medicine as it contributes to good…
Weiterlesen »
Town's new artwork about all 'the amazing things Notts has done'Anna Wheelhouse, who painted the art, said she hopes it makes people smile
Weiterlesen »
Rylan and Scott Mills brand Liverpool their favourite Eurovision'I've never seen a city embrace it as much as this'
Weiterlesen »
Claudia Winkeman's The Traitors wins BAFTA as fans brand it 'best show ever'The Claudia Winkleman-fronted reality TV show, The Traitors, has won at the TV BAFTAs this evening, as emotional Claudia scoops her own award
Weiterlesen »
'Tasty': Rapper enjoys Sunday roast at Glasgow restaurantA popular rapper was spotted at a Glasgow restaurant after saying he can't wait to try 'real Glasgow food'.
Weiterlesen »