Economic impact of “Coach Prime” production could reach $9 million, according to state.
Head Coach Deion Sanders talks with his son Colorado Buffaloes quarterback Shedeur Sanders during the first half at Folsom Field on Sept. 9, 2023 in Boulder. Head Coach Deion Sanders led the Colorado Buffaloes in a matchup against their long-time rivals, the Nebraska Cornhuskers, during Coach Prime’s highly anticipated home debut.
9 million in qualified local expenditures, resulting in an anticipated rebate of $500,000. With the multiplier effect, the economic impact could reach up to $9 million,” the agency said in a statement.
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