Coca-Cola is shutting down the juice and smoothie brand Odwalla at the end of July
The company made the call"given a rapidly shifting marketplace and despite every effort to support continued production," John Hackett, president of Coca-Cola's Minute Maid business unit, which includes the company's juice brands, said in a statement emailed to CNN Business. "This decision was not made lightly," he added. Coca-Cola acquired Odwalla in 2001.
Read MoreThe news, which was first reported by The Wall Street Journal, comes as food companies are cutting back on their product offerings during the pandemic in order to make their operations more efficient and meet growing demand for their most popular items. Coke CEO James Quincey outlined a similar tactic this spring.
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