The beverage giant's foray into the hard seltzer category represents the company's consumer-centric approach to growing business, CEO James Quincey told CNBC.
"I think what it does say is: Look, we're going to follow the consumer," Coca-Cola CEO James Quincey told CNBC's Jim Cramer about the company foray into the fast-growing hard seltzer market.
As consumer tastes shift, U.S. hard seltzer sales reached $3 billion over the course of a year ending in mid-July, based on research from Bump Williams Consulting Co.aims to release its first hard seltzer in the U.S. in the first half of 2021, CEO James Quincey told CNBC on Monday. "I think what it does say is: Look, we're going to follow the consumer," Quincey said in a "Mad Money" interview. It's the latest update on the new product since the move was first announced in July.
Hard seltzers are appealing to consumers for their lower content of calories and alcohol. As consumer tastes shift, U.S. hard seltzer sales reached $3 billion over the course of a year ending in mid-July, based on research from Bump Williams Consulting Co.
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