College football and its traditions are back Saturday for a season that increasingly looks like the end of an era.
Texas and Oklahoma are set for one more round in the Big 12 before departing for the SEC, and this is the final year for Big Ten-bound USC and UCLA in Pac-12, which may not survive into next season.
Television rights deals for the Big Ten and the SEC aren’t up until 2030 and 2034, respectively. Contracts for the Big 12 and the ACC — two conferences that have schools that could be enticed by jumping ship — don’t expire until 2031 and 2036.In 2021, Texas and Oklahoma stunned conference rivals by negotiating an exit to join the SEC — a move that reportedly could earn the schools more than $60 million per year instead of the $34 million per year they received that year.
“I’m really disappointed what happened to the Pac-12,” said Washington Commanders coach Ron Rivera, who played college football at Cal. “That’s one of the oldest conferences in the nation and one of the first ones too. For that matter, there’s a tremendous legacy that’s been built by a lot of guys. My concern is that West Coast football has lost its prominence … and I’m disappointed in that because of the legacy that’s going to really disappear.
Woody Eckard, an economics professor emeritus at the University of Colorado Denver, said that prior to 2000, conference realignment was fueled primarily by schools dominating a weaker conference and wanting to increase the level of competition. In 2017, he published a study that found that competitive games, in turn, increased a school’s exposure.
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