By combining forces in small and medium European markets, the companies appear to recognize the challenges they face in becoming a global juggernaut in streaming.
This summer, NBCUniversal must persuade consumers — particularly younger ones who don’t watch broadcast TV — to sign up for its ad-supported streaming service, Peacock.+, which includes content from Nickelodeon, Comedy Central, CBS and the Paramount Pictures movie studio.Nonetheless, both Comcast’s and ViacomCBS’ offerings have largely been overshadowed by Disney+, Netflix and HBO Max, which boast more blockbuster content — and more subscribers.
The proposed service ultimately will be available to consumers in 90 million homes, Comcast and ViacomCBS said. Rayburn, the analyst, said the new service would be considered a success if it attracted 10 million subscribers in its first year.
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