Canadian beauty guru Victor Casale used his shade expertise to help the company make its most inclusive collection yet.
On the process of determining the shades, Casale explained, “When you apply a complexion product on your face, and you compare it to your skin – side by side – you have to be very precise. This is tedious, sometimes overwhelming, but necessary when you are literally wearing the shade, When translating this knowledge and experience to support the Colours of the World initiative, I felt it would be difficult for a child to notice the differences on paper.
Casale also applied his vast knowledge of shade creation to develop the undertones for the crayons, as well as their categories to help best represent each of the skin tones. “We landed on Rose for the pink undertone, Almond for the neutral undertone and golden for the yellow/olive undertone. This is exactly the science and treatment I have used to create global shade palettes for the beauty industry,” he explains, adding that the industry could learn from this process .
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