Custo Barcelona is planning its next moves after signing a licensing agreement for worldwide distribution of its collections.
“Custo Barcelona has always been an innovative brand, the Dalmau brothers are eclectic types always thinking outside the box and the label has maintained its awareness throughout the years,” said Luca Gori, general manager of Velmar, the Italian manufacturing company controlled by the Aeffe Group, referring to Custo Barcelona’s founders, siblings Custo and David Dalmau.
“In order to preserve one’s DNA, it’s crucial to always reinvent and keep innovating,” noted Gori, adding his aim is to push the brand’s fashion offering into a more contemporary direction, not necessarily in terms of price point, which Gori stressed is highly dependent on the premium fabrics the network of Velmar’s manufacturers employ.
Marking its new course, the brand participated in both New York and Milan Fashion Weeks in September, presenting its main spring 2020 collection and a spin-off capsule collection, respectively. In addition, the Spanish label will debut a see-now-buy-now collection of quilted jackets for fall 2019 in November.On the New York catwalk, Custo Barcelona also reintroduced its men’s line.
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