Dealmakers Conversation: David Zaslav Hunts for ‘Doers’ to Lead ‘Entrepreneurial’ Warner Bros. Discovery

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Dealmakers Conversation: David Zaslav Hunts for ‘Doers’ to Lead ‘Entrepreneurial’ Warner Bros. Discovery
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With the WarnerMedia-Discovery merger under regulatory review and under fire from liberals in Congress, David Zaslav can’t say much about his plans for leading Warner Bros. Discovery if the $…

if the $43 billion transaction is confirmed, as expected by the middle of next year.

More than once, Zaslav asserted that Warner Bros. Discovery will be among the very few conglomerates with the heft to be a global streaming player alongside Netflix, Disney and Amazon. He argued that Warner Bros. Discovery’s cradle-to-grave content offerings, plus its investments in worldwide news and sports in Europe, is a key differentiator that makes it a more compelling offering to the entire family than Disney Plus with its family-friendly patina.

Zaslav’s stealthy efforts to pull off the WarnerMedia spinoff with AT&T, which shocked the industry in May, earned him the Dealmaker of the Year nod from. The Dec. 8 cover story and video conversation with Zaslav coincided with the publication of the annual Dealmakers issues examining the year’s biggest mergers and acquisitions and the people behind them.Zaslav explained the simple math that will fuel Warner Bros. Discovery.

“As a maker, we’re different, and it gives us great optionality,” Zaslav said. “Do we want to make more for ourselves? Or do we want to continue to get paid a lot of money to make more shows. [Apple TV Plus’] ‘Ted Lasso’ is a Warner Bros. show, right? That makes us different than Netflix and Disney. On the other hand, you know, Netflix is an extraordinary company, and Disney is probably the greatest media company of my generation.

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