Diageo to buy Ryan Reynolds-backed Aviation Gin for $610 million.
Jeff Spicer | PA Wire | APis paying up to $610 million for Aviation American Gin, co-owned by Hollywood actor Ryan Reynolds, and a clutch of other spirits brands, adding to a gin portfolio that already includes Tanqueray and Gordon's.
Diageo isn't new to acquiring brands linked to Hollywood celebrities, having in 2017 paid $1 billion to acquire the super-premium tequila brand Casamigos co-founded by "Ocean's Eleven" star George Clooney.Reynolds acquired an unspecified minority stake in Aviation Gin in 2018, since then the brand had thrived, Diageo, the world's largest spirits maker, said on Monday. It said Reynolds would retain his interest in Aviation American Gin.
The deal comes at a time when consumption of gin has been rising in the United States. According to the Distilled Spirits Council, distillers sold nearly 10 million nine-liter cases of gin in the United States in 2019, generating $918 million in revenue, a 3% rise over 2018.
Diageo is paying up to $610 million for Aviation Gin LLC and Davos Brands LLC, whose portfolio also includes Astral Tequila, Sombra Mezcal and TYKU Sake. The 43-year old actor, star of the superhero movie Deadpool, is also creative director of the brand and more recently was applauded for his "genius" in roping in commercial actress Monica Ruiz to promote Aviation Gin, days after she appeared in a widely panned ad for exercise bike maker Peloton Interactive Inc that was seen as sexist.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Ryan Reynolds’ Aviation Gin Line Sells To Diageo for $610 MillionWhile the big star paydays right now are coming from film and series auction deals won by streaming services, hitting the bottle has become a pretty good way for big stars to supplement their incom…
Weiterlesen »
Diageo to buy Ryan Reynolds' Aviation Gin, Davos Brands in $610 million dealDiageo , the world's largest spirits maker, said on Monday it was buying Aviation American Gin, co-owned by Hollywood actor Ryan Reynolds, through the acquisition of Aviation Gin LLC and Davos Brands LLC for up to $610 million.
Weiterlesen »
Ryan Reynolds Urges Canadian Teens to Stop Partying During Pandemic: ‘Don’t Kill My Mom’Ryan Reynolds has a message for partying Canadian teens who aren’t practicing social distancing: Don’t kill anyone, especially not his mom. John Horgan, the Premier of British Columbia,…
Weiterlesen »
Ryan Reynolds Asked People Not To 'Kill His Mom' By Partying During The Pandemic'I hope young people in B.C. don't kill my mom, frankly. Or David Suzuki.'
Weiterlesen »
Ryan Reynolds Trolls Blake Lively and Hugh Jackman During Coronavirus PSAThe action star took up the challenge to educate British Columbia residents about COVID-19 precautions after B.C. Premier John Horgan asked for his help.
Weiterlesen »
Ryan Reynolds and Blake Lively Posted a Rare Selfie in Masks Their Daughters CustomizedOn her Instagram, Blake Lively posted a selfie in which she and Ryan Reynolds are both wearing face masks decorated by their young daughters.
Weiterlesen »