.Dior is defying the downturn in retail and popping up in Tokyo and London with temporary stores.
PARIS — Dior is defying the downturn in retail and popping up in Tokyo and London with temporary shops dedicated to some of the brand’s signature motifs, materials and designs.
Last year Dior celebrated 20 years of its presence in Isetan by covering large sections of the store in the checked patterns used in its fall 2019 women’s collection.On Saturday, the French house will, for the third consecutive year, open a summer pop-up at Harrods. The pop-up, which will remain open from Aug. 1 to 30, will also stock ready-to-wear, bob hats and silk scarves. Dior said the ABC personalization service will also be available on a selection of accessories.Dior is making a major statement by opening at Harrods during such a difficult time for central London retail.
Beccari said the brand is confident about the economic recovery in the U.K. “and wishes to support the British market more than ever, while remaining extremely vigilant with respect to safety measures, which we follow rigorously. As with this London opening, we have weathered the crisis by adapting very quickly, maintaining our activities and even expanding them.”
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