Electric Vehicle Makers Are Failing To Attract Female Buyers | Carscoops carscoops
has the best representation of female car buyers among EV startups, with an above-average 33.1%. Polestar is second with 24.7%, followed by Lucid with 19.5% and Rivian with a low 14.5% of female buyers. These figures are comparable to male-focused pickup brands such as Ram and GMC. The only brands with a more male-dominated buyers mix than Rivian are supercar makers like Bugatti and McLaren.is the only EV startup with a truck-focused range, which might explain the low number of women buyers.
While it’s unclear if automakers are already taking action to address gender demographics, S&P Global Mobility’s Chief Diversity Officer, Marc Bland, acknowledges that the data raises questions. He notes that women are more concerned about range anxiety and safety than men, suggesting that EV brands need to do “a lot more educating” in that respect.
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