Endeavor is consolidating its representation and management businesses in a new unit run by Lloyd Braun. The former ABC Entertainment Television Group chairman has been named President of Endeavor&…
. The former ABC Entertainment Television Group chairman has been named President of Endeavor’s Client Group, which includes entertainment agency WME; fashion management companies IMG Models, The Wall Group, Art + Commerce and LENS; and IMG’s global licensing business. All leaders of those divisions will now report to Lloyd, including WME President Ari Greenburg.
The more is likely to further fuel speculation about Endeavor possibly spinning off its representation businesses., which specializes in strategic consulting and organization design. Whalerock’s investors already include GF Capital Management and Insight Partners.“Lloyd is an innovative, creative executive with an innate ability to identify and grow successful businesses for individuals and brands,” Endeavor president Mark Shapiro said in a release Thursday announcing the news.
Whalerock will be led moving forward by current COO Anne-Marie O’Neill, who will become CEO. The Whalerock team will now work with 160over90, Endeavor’s global creative agency. “Whalerock’s successful track record in strategic consulting and operational design will serve as the ideal complement to 160over90’s capabilities across advertising, branding, experiential, partnerships, PR and communications,” Shapiro said.
Before founding Whalerock Braun was Head of Yahoo!’s Media Group, and before that was chairman of the ABC Entertainment Television Group. He joined ABC from Brillstein-Grey Entertainment where he was president for five years.
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Endeavor Taps Lloyd Braun to Oversee Representation (Exclusive)Endeavor will become a strategic operating partner of Lloyd Braun's Whalerock Industries, the Los Angeles-based digital and entertainment studio that was formerly named BermanBraun and restructured in 2015 after the departure of Gail Berman.
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