Can Simon Cowell ever replicate 1D mania?
One Direction was the last great British boyband – but why? With more than 70,000,000 record sales under their belt, a multi-million-dollar grossing movie, and five sell-out global tours, it wouldn’t be hyperbolic to class One Direction as the boyband of a generation. From 2010 until 2015, Harry Styles, Niall Horan, Zayn Malik, Louis Tomlinson, and Liam Payne had the music industry wrapped around their little fingers.
Basically, One Direction overshadowed any other emerging band, whether it be Union J after they placed fourth on The X Factor, or Lawson, whose debut album peaked at number three in 2012. That’s not to say the aforementioned bands didn’t do well. The Vamps debuted at number one and were the first group to headline London’s O2 Arena for five consecutive years. Lawson also had seven top 20 hit singles, JLS won a Brit Award, and 5 Seconds of Summer have flogged over two million concert tickets.
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