Advertising execs break down why TikTok, Amazon, and TV networks will be the biggest winners of the growing Facebook boycott
"What we've been telling clients is that it's a little hypocritical if you boycott and subscribe to these demands, these demands are not fully met, and then you continue to advertise in August," said Barry Lowenthal, CEO of The Media Kitchen. "It's more pragmatic to help clients figure out an alternative strategy."
Ad buyers said Google and Amazon would benefit because performance-based advertisers need to keep selling stuff.Walmart and networks of retailers could also benefit from advertisers that need to drive sales, said Tim Lardner, client strategy partner at ad agency PMG.
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