India's most popular skin-whitening cream, Fair & Lovely, is dropping the word 'fair' from the brand name – and eliminating references to lightening affects. Some say it's not the name that needed to go, but the product itself.
The Fair & Lovely brand of beauty products, shown here for sale at a store in Mumbai, India, in 2013, is going to change its name.Kuni Takahashi/Bloomberg via Getty Images
The Fair & Lovely brand of beauty products, shown here for sale at a store in Mumbai, India, in 2013, is going to change its name.Generations of South Asians have grown up with grocery aisles full of skin-lightening products. The brand's TV commercials feature Bollywood stars and equate pale, fair skin with beauty and success.As the Black Lives Matter movement prompts reckonings about race and skin color around the world, India's most popular skin-whitening cream is changing its name.
"We recognise that the use of the words 'fair,' 'white' and 'light' suggest a singular ideal of beauty that we don't think is right," Sunny Jain, president of the company's beauty & personal care division,The company plans to instead emphasize the product's aim of creating"glow, even tone, skin clarity and radiance," it said.
No word on what the new name will be. The company says the change will happen"in the next few months,"
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