Ram pickup trucks from Fiat Chrysler are gaining market share from the Chevy Silverado and Ford-150, helped by new luxury interiors and aggressive showroom rebates
The growing popularity of Fiat Chrysler Automobiles NV’s Ram pickup truck is pushing the car maker’s Detroit rivals to defend their positions in a highly profitable corner of the auto market.
Ford Motor Co. and General Motors Co. have long occupied the top two spots selling large pickup trucks in the U.S. Ram lagged behind in third place, but has recently started gaining on its larger rivals by packing its latest trucks with new technology and more luxurious interiors. It also is attracting many first-time buyers with showroom...
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