And it's actually chic.
is, unfortunately, not a one-and-done experience. It's more like a cycle, in which what works one year might not work the next. The reality is that while bodies change over time, that tiny piece of Lycra does not—which means going through the aggravating, and sometimes emotionally taxing, process ofLongtime fashion industry insiders Joyann King Michael, Alia Yahia-Bosworth, and Chrissy McCurdy are trying to make things a little easier.
, which launches today, makes what the trio call Aqualingerie: supportive pieces that can be worn either on their own as swimwear or layered under a one-piece. Think chic Spanx that you can get wet.The idea came to life when Michael was hosting a few friends at her upstate New York home, including McCurdy and Yahia-Bosworth . She noticed that McCurdy surreptitiously wringing out water from her chest after a dip in the pool.
Michael and Yahia-Bosworth thought the trick was genius, even if it wasn’t exactly foolproof. And they realized there was a whole market of women like them who weren’t being served by the current swimwear options. After becoming a mom, says Michael,"my body and lifestyle have evolved."Nothing on the market quite suited her needs; brands like Miraclesuit or Skims were all too matronly or too revealing.
So, along with Yahia-Bosworth and McCurdy, she developed the brand’s six-way convertible bra, high-waist smoothing bottom, wireless scoop bralette, and full boosting bodysuit. STYLEST also includes four swimsuits and a capsule of stylish extras like sarongs.
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