Disney may have a new film franchise on its hands after “Free Guy” beat box office expectations. For theater owners, however, the victory comes at a time when moviegoing remains severel…
” beat box office expectations. For theater owners, however, the victory comes at a time when moviegoing remains severely hindered by the pandemic.
Few box office experts would have been bold enough to predict “Free Guy” would have a better start than “The Suicide Squad,” which opened last weekend in the U.S. and Canada to $26 million. The Warner Bros. film was made available on HBO Max on the same day as its theatrical debut, unlike “Free Guy,” which is playing only in theaters for its first 45 days of release.
Already, Disney reportedly told Reynolds to plan for a sequel. “Aaaannnnd after 3 years messaging #FreeGuy as an original IP movie, Disney confirmed today they officially want a sequel. Woo hoo! #irony,”Disney may be popping a celebratory bottle of champagne, but movie theater operators are facing a dire situation. The box office recovery has come in fits and starts, and it has been a mostly homogenous demographic showing up to the movies.
Films catered to older adults haven’t been pulling in strong sales either. Consider this weekend’s other new nationwide releases: MGM’s Aretha Franklin biopic “Respect” and Sony’s horror sequel “Don’t Breathe 2.” The former earned $9 million from 3,207 venues in its debut and the latter barely cracked $10 million from 3,005 locations; figures that were expected given the circumstances but would be disappointing in any other environment.
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