Marketers are using Pinterest to identify the COVID-19 aesthetic
LightRocket via Getty Images
“It’s like this manifestation of ideas and an ideal state,” said Peter Chun, senior Vice President and global head of partnerships and growth at VaynerMedia. “It’s like a utopian view of a post-COVID world. And from a marketer’s standpoint, it’s actually a really good way to probably coordinate where consumer spend will ultimately get to.”
“This is the part I think a lot of people don't quite appreciate about Pinterest is that Pinterest is pretty good at predicting the future,” Mallard said. “And it's just because it’s inherent in the nature of the platform. Right? We’re seeing the earliest signals of what people intend to do. It's not a place where you go to look at what you did yesterday, you know, or to argue about politics.
“If you go into Google to search for something you’re going to do in the short term versus 45 days out,” Lowcock said. “You don’t tweet something that you plan to do in 45 days, or a photo on Instagram of ‘Here’s a photo of something I plan to do in 45 days.’”Indeed, some brands are taking Pinterest’s trend-spotting to heart.
“From a platform responsibility point of view, they are the absolute a leader in being a responsible platform,” Lowcock said. “Both in terms of of protecting users of the platform and the public at large and the interest of advertisers. And they absolutely don’t get enough credit for that.” While the company said usage dipped in the earlier days of quarantine, around 50% of engagement so far in Q2 has been from people that are new to Pinterest. On an earnings call with analysts last week, Pinterest Cofounder and CEO Ben Silbermann said total searches in the first quarter increased 60% year-over-year. New board creations were also up the same percentage, which he said indicates people were using the platform for new use cases.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Georgia’s Reopening Depended on Missing DataGeorgia thought its numbers were declining, so it could reopen. The problem is they weren’t.
Weiterlesen »
Fearing COVID-19, biggest U.S. university system makes fall term virtualAs uncertainty about the spread of COVID-19 continues, the biggest university system in the United States decided this week to make fall term classes virtual, one of the first to do so, amid fears of a second wave of infections in the month ahead.
Weiterlesen »
Toronto's Uncle Studios to Host Virtual Pop-Up for COVID-19 ReliefToronto slow fashion brand Uncle Studios is hosting a virtual pop-up series with other Canadian brands to raise money for COVID-19 relief.
Weiterlesen »
Louisville woman gave birth outside hospital, used a COVID-19 face mask to tie off cordSarah Patrick delivered her newborn baby in the chilly, early morning hours of May 9 while locked outside of Baptist Health Louisville.
Weiterlesen »
Abbott COVID-19 test — used by White House — could be inaccurate, FDA warnsThe test, which the FDA said could produce false negatives, got emergency use authorization in March.
Weiterlesen »
This small Texas hospital is finding ways to save COVID-19 patientsA Houston hospital isn't just battling the coronavirus. It faces patients who, convinced they're not infected, leave before treatment is finished.
Weiterlesen »