Gert Boyle was best known for her “one tough mother” marketing persona.
Columbia Sportswear chairman Gert Boyle, who was best known for her “One Tough Mother” marketing persona, died Sunday at age 95.
Knight said via e-mail Monday, “Gert Boyle was one of a kind. She raised a family, saved a company, and then built it into a global brand. I had tremendous respect for her leadership and will forever appreciate her generous support of OHSU’s cancer research.” In an interview with WWD a few years ago, Boyle said at that time that she had no plans to retire. “My birthday is in March so I’m sort of halfway from here to there. I’m absolutely still working. That’s where you got me. I am sitting here at my desk. I’m here every day. You know, it’s much better than staying home with a bunch of old people,” Boyle said.
At that time, Boyle was also loud and clear about encouraging others to keep on working. “Absolutely — you just wait until you get to be 93 and someone says, ‘Hey, you know you’ve done this stuff and you have all this knowledge and we don’t need you anymore.’ Well, that’s a bunch of hogwash. You can learn something from everybody. And besides that, I have the advantage of part ownership.”
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