In the latest twist in the landmark Google antitrust trial, experts have testified that the internet giant's default search engine settings could be manipulating user choices, a claim that could have far-reaching implications for the tech industry. One expert witness explained, 'If I can move your eyes, if I can manipulate your fixations, I can manipulate your choices quite a bit.'
In the latest twist in the landmark Google antitrust trial, experts have testified that the internet giant’s default search engine settings could be manipulating user choices, a claim that could have far-reaching implications for the tech industry. One expert witness explained, “If I can move your eyes, if I can manipulate your fixations, I can manipulate your choices quite a bit.
The professor emphasized the power of default settings, stating that they generate a “sizable and robust bias” towards whatever is set as the default. In short, if Google is the default search engine on your smartphone or computer, you’re more likely to stick with it. This, Rangel argues, has a “powerful impact on consumer decisions.”
Google’s legal team was quick to counter these claims. During cross-examination, they reiterated their central argument that users opt for Google’s search engine, not because it’s the default option on their devices. They cited internal documents showing that even when other search engines were set as the default on certain smartphones, the majority of users still chose Google.
The trial also delved into Google’s financial arrangements with other tech companies. Without disclosing specific figures, it was revealed that Google has been paying “more than $10 billion per year” to secure its dominant position in the search market. These payments have been made to various companies, including smartphone manufacturers and browser operators, to ensure Google remains the default search engine.
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