The founder has launched Good.clean.goop, available in Target stores, at target.com and Amazon on Sunday.
line, we committed ourselves to creating products that were three things simultaneously: clean, high-performance and luxurious,” said Paltrow, Goop’s chief executive officer and founder, in a statement. “Today, Goop Beauty is defined by best-in-class, clinically proven ingredients used at active levels, and the way that everything feels exquisite. We’ve learned a lot along the way as we’ve built Goop Beauty, and now we’re thrilled to be able to launch a new brand — Good.clean.
With Good.clean.goop, the aim is to make Goop more widely accessible at a lower price point. Ranging between $19.99 and $39.99, the line is divided into three categories: The “cleanical,” the “botanical” and the “superfood.” While the cleanical is focused on clinical performance, the botanical goods are formulated with plant-based ingredients and the superfood items are food-derived.
Launching with 10 products, Good.clean.goop offers a foaming jelly cleanser at $19.99 ; an exfoliating scrub made with AHAS at $24.99; a toner with 10 percent glycolic acid, phytic acids and caffeine at $19.99; an “Aging” serum with tranexamic acid and niacinamide at $39.99; a daily moisturizer with niacinamide and hyaluronic acid at $29.99, and an eye serum with peptides and vitamin C at $24.99.
There are also body products, with an exfoliating scrub and oil, as well as hair goods, with a scalp detox and “Replenishing” cream — each priced at $29.99. And Paltrow is including chewy ingestibles for “Immunity,” “Beauty,” “Brain Boost” and “Pleasure,” also priced at $29.99 .. We use vendors that may also process your information to help provide our services.
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