Harley-Davidson Inc. has halted production of LiveWire, the debut electric bike it’s counting on to attract new riders.
Harley-Davidson Inc. on Monday unveiled a plan to expand motorcycle ridership and increase global sales with bikes that will be hardly recognizable as Harleys – among them electric scooters and small bikes destined for foreign markets.“We made a deliberate decision to launch a halo product to demonstrate what’s possible in electric — a no-excuses electric Harley-Davidson — and we feel very good that we’ve done that,” Levatich said during an earnings call in July.
LiveWire deliveries were initially supposed to begin in August, but the company said during an investor day on Sept. 24 that it was holding back the bikes to make sure they were perfect, according to James Hardiman, an analyst at Wedbush Securities. Pre-orders started in January. The Wall Street Journal reported earlier Monday that Harley told some of its dealers last week it was suspending output as it conducted tests on the bike’s charging mechanism, citing a memo from Chief Operating Officer Michelle Kumbier. The company asked customers and dealers to only use a professional type of charger available at dealerships rather than home electrical outlets, the Journal said.
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