HBO Max had a “flawless” launch in May, according to AT&T CEO John Stankey, who offered investors a few details about the streaming rollout during a conference call with Wall Street…
, who offered investors a few details about the streaming rollout during a conference call with Wall Street analysts on Thursday.of the company’s second-quarter financial results, which saw the company exceed profit forecasts despite significant headwinds due to COVID-19.
While executives offered few hard numbers, they said HBO Max engagement has been 70% higher for that of HBO Now, the stand-alone streaming service launched in 2015. The full HBO offering, which is on HBO Now, is also the core of HBO Max, which also adds library offerings from Warner Bros and a range of other company brands.
The math of HBO Max is complex, given that many existing customers already have access to it at no additional cost, through either their subscriptions to HBO via a range of outlets or to AT&T. Stankey said the company has “work to do to educate” customers about the benefits of Max.
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