HBO Max will launch in six European countries, but its longstanding relationship with satellite TV giant Sky complicates the streaming service's arrival in the largest countries.
Streaming service HBO Max will launch in late October in six European countries: Sweden, Denmark, Norway, Finland, Spain and Andorra.
WarnerMedia announced the European debut Wednesday, but the company did not disclose pricing details for international customers. In the U.S., the advertising-free version of HBO Max sells for $14.99 a month.The move represents the AT&T-owned media company’s latest push to make HBO Max a global brand, although the company has been playing catch-up to streaming leaders Netflix, Amazon Prime Video and Disney+.
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