Heinz debuts 'Pickle Ketchup' to satisfy America's craving for innovation

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Heinz debuts 'Pickle Ketchup' to satisfy America's craving for innovation
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Heinz, the iconic condiment brand, is set to make a big splash with its new creation, 'Pickle Ketchup.' This innovative condiment combines the classic flavors of ketchup with the tangy goodness of dill pickles.

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The condiment will start to become available in early 2024. It's currently being rolled out in parts of the United Kingdom. According to the company, 73% of Americans reported that they enjoy the taste of pickles. The company also said its founder, Henry J. Heinz, earned the nickname "Pickle King" for owning the largest pickle company in the United States in the early 1900s. "Increased desire for tasty, yet unexpected condiments has served as our innovation north star for the last several years," Katie Peterson, director of Heinz Innovation at The Kraft Heinz Company,.

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