Many of the most trusted brands in the U.S. are companies that sell everyday household items. Here are the top 10 most trusted brands among U.S. adults, according to the 2022 Most Trusted Brands report:
The brands Band-Aid, CVS CVS, -1.75%, Lysol, Clorox CLX, -0.45% and Visa V, -3.62% are among the most trusted in the United Stated, according to new polling data from Morning Consult.
The report asked respondents how they valued things like pricing, customer service and ethical business practices — and to give their opinions on how much they trust a brand. Both of those responses were then combined to create Morning Consult’s “Net Trust” score, which is how the brands were ordered for this survey’s findings.
“Band-Aid’s value for price helps it earn and keep trust among U.S. consumers, even if its price point is slightly higher than that of generic brand competitors,” the report reads. See also: Amazon, Microsoft, McDonald’s and Citi to examine their impact on civil rights and racial equity. Will more companies follow suit?
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