New research shows “Latinx” hasn't really caught on among Latino adults in the U.S. While 1 in 4 have heard of the term — only 3% use it.
What we found is that"Hispanic" is preferred by far. Then, Latino, and finally, as you noted, a very small share say that they prefer Latinx. But there's another important finding in the report, which is about awareness of the term. Latinx is a relatively new umbrella term on the scene. It's been around for about 20 years, but it's only recently — in the last five or six years— really begun to be used widely in the news media, in pop culture and by corporations.
In your research over the last two decades, specifically on this issue, do you feel like the adoption of pan-ethnic labels is becoming more popular?
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