Chase Fox Harnett used the money he made modeling to buy an oven and start his bread-making business Hudson Oven in Westchester. Choire writes about his booming bread business
That boys were brought in like steers had started to sour him on modeling. “I got a chance to see what I might become if I kept at it. It was a very competitive industry, and I began to strongly dislike the casting calls,” he told me. He went to Paris for a semester and stopped working and started going for long walks to think about his future.
Madison and Chase hopped to the Westchester side of the river, establishing a home base from which to trial a number of pandemic-era experiments: frozen sourdough ready-to-bake blocks sold in stores; backyard socially distanced pizza parties with the oven; building garden beds and teaching planting. And Madison got a straight job, bringing in money as an office manager for hedge funds in the city and in Greenwich. “For the longest time, it was me soloing the bread,” Chase said.
He also hit on a retail product that’s slowly working — a “bread brick” kit. Just add water, directions included. It’s doing “decent,” he said, in 35 retailers and now Whole Foods on Wall Street. This is a business on the edge, and every business like this hits the same wall. You can’t wholesale, selling bread for half the price when the real value of the bread is your labor. And you can’t hire five folks to make bread every day, because you can’t pay them and don’t have the infrastructure.
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