How Costco uses $5 rotisserie chickens and free samples to turn customers into fanatics (via CNBCMakeIt)
"It's legacy. Look at all the people talking about it. ... It's one of the things we are known for," says Nelson.
Costco's increasing investment in the e-commerce space is also playing well with younger shoppers, Hong says.In fiscal year 2018 Costco had net sales of $138.4 billion , revenue from membership fees of $3.1 billion and profits of $3.
And Costco boosts its bottom line by saving on costs. It has exceptional relationships with suppliers, says Hong, so it gets competitive prices on goods. And once the product is in the warehouse, operational costs are bare-bones; goods are sold from the pallets they arrive on , for example.
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