These home decor resellers are prioritizing kitsch over class and personality over practicality
it wouldn’t be out of place at the Cooper Hewitt design museum. “Some people call these items useless but other people create full cabinets for them in their house.”
Burger digs up wares from everyday thrift stores and estate sales. Like any trendy vintage store, she curates her selection, making vintage-hunting less of a schlep for her customers. She also takes full advantage of Instagram as a platform, adding new digital backgrounds to inject life into nostalgic relics and ironically incorporating language from fashion-drop culture to give the account a playful, youthful attitude.
Burger also used her account to reconnect with her community after losing her job in March 2020. She often delivers objects personally, “like an old-school milkman,” she says. In a welcome change from the isolation of the pandemic, she adds, “It makes New York feel like a cute small town.” Ridiculous as they may look, these objects can be useful. They serve drinks, display flowers, and store fruit. They’ve proven durable enough to last decades, making them a green alternative for anyone tired of disposable, mass-produced decor. But the true value of the vintage items on these accounts isn’t really in their utility.
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