How Spooky Synergy Made NBCUniversal the King of Halloween Season

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How Spooky Synergy Made NBCUniversal the King of Halloween Season
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Across film, TV, live events and a firehose of free media, NBCUniversal wants to 'own' the Halloween season.

For three decades, Halloween Horror Nights at Universal Studios has been offering live terror experiences in Southern California and Florida — primarily via a series of

mazes where the undead chase crowds with chain saws and scary movies come to life. Over decades, licensed characters like Freddy Krueger and Jason Voorhees have haunted the studio

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