The Interactive Advertising Bureau is moving ahead with plans to turn its annual NewFronts pitchfest virtual.
Now, IAB has said that the virtual event will take place June 22-26. Founding partners Hulu and YouTube are participating, as are Facebook, A gaming and e-sports day will also take place on Friday, June 26. Additional presenters are being added to the lineup.
"NewFronts is the only marketplace that brings together the entire ecosystem and looks at content, consumers, and technology as equally important," IAB president Randall Rothenberg said in a statement. “Social distancing isn't stopping industry leaders from coming together online to develop relationships that ignite collaboration, strategic discussion and generate unique ideas to set the stage for business to thrive as the economy comes back to life.
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