Inside the Modern House That Helped Range Rover Launch Its New Halo SUVThe new Range Rover SV Carmel Edition met its potential drivers at a lavish private home.
The private home, owned by a Range Rover customer who loaned it exclusively to the carmaker, assumes a more comprehensive, dedicated role than most carmaker-hosted spaces. One Jaguar Land Rover spokesperson says the home was part of a larger global exercise “to create an oasis among everything going on.” Curated events were hosted over six days, from personalized perfume-making sessions to sound baths and yoga classes.
While the Carmel Edition SV stands apart from less exclusive SUVs, the home heightens the idea that in the face of a clamorous outside world, Range Rover understands its owners aspire not only for beautiful surroundings, but for a sense of peace.
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