Mark your calendars: On August 19, Telfar’s “Bag Security Program” will allow anyone who wants a bag to preorder any color, any style, and any quantity their heart desires
Photo: Telfar Telfar describes its signature Shopping Bag as an “Everyday bag for Everyone.” Retailing from $150 to $257, the “Bushwick Birkin,” as it’s now ironically called, is significantly more affordable than its French nicknamesake. Recently, though, it’s become so popular that only a lucky few can get their hands on one.
“It is actually the craziest paradox: When something is so accessible that no one can get it,” designer Telfar Clemens told the Cut. Most fashion brands would relish this sort of high demand, and the air of exclusivity that comes with it, but it goes against everything Telfar stands for, which is fashion for the people, regardless of gender or budget.
Clemens isn’t worried about oversaturation — that if more people have the bag, it will become less desirable. As the nickname “Bushwick Birkin” implies, the sort of status that the bag embodies is one of belonging. It’s not about having something other people don’t, but rather being a part of a community, and the more, the merrier. “The whole vision was that its accessibility was part of its DNA, and it would grow,” Clemens explained.
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