The crisis is slowing the music business down, but publishers continue to send out deal offers — in some cases, more than before
In understanding what goes into signing a deal with a label, an act’s talent as a performer has to be taken into consideration. Publishers, for the most part, are just concerned with the quality of the songs. “Publishing is so song-based. There have been plenty of artists that I’ve come across where I’ve seen them play live and it wasn’t great,” says Knoepfle. “But they had great songs.”
“It’s completely eye-opening how effective every company can be during this time of quarantine because you’re pushing technology to what it’s actually intended to do,” adds Gaston. “And everything is working.” He thinks that, with songs, “you feel something whether it’s coming from Spotify through an earbud or if they’re singing it live in the room … or if it’s coming through the television or your computer.
He also points out that they’ve fully embraced the new era of virtual pitches, which is making their business more global. “Deals have been done via Zoom and other video chat tools, and we recently completed virtual signings in France, Spain, and Brazil,” Moot shares. Moot admits that not being able to hunker down in a studio with a production team isn’t easy for everyone, but he says they’re finding ways to adapt. “For example, some of our writers are using TeamViewer – a platform that lets a producer or someone else control a songwriter’s computer remotely to cut vocals.”
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