'Our trust in these platforms has massively dwindled; we’re internet literate now.'
Against the backdrop of this growing mistrust and fatigue, there’s also been a sort of dispersal across different internet spaces recently. I know friends who only spend their time on Twitch or Discord now. I know others who treat Reddit as their “main” account, with no ties to their IRL persona. People are launching Substacks left, right and centre, weary of their content being lost on one of the bigger platforms. Hell, there are even people.
This isn’t necessarily a bad thing. It makes sense to gravitate towards apps that are more specifically focused on your own niche interests.
Perhaps it makes sense, then, that BeReal hasn’t exploded in the way we first thought it would. Despite the fact that it claimed to be different – more authentic, without filters, not yet overrun by brands – it wound up being just another platform that ate into our time and encouraged us to project a certain image.
After posting my face on BeReal for the benefit of absolutely nobody, I decided to delete the app off my phone. Who was it for? I still use Twitter sparingly for work, but even that feels pointless when views depend on the algorithm, and it’s run by a guy who changes the app’s functionality every week and can’t launch a rocket into space without it exploding into a million pieces seconds later.
There’s no predicting what the future holds for our social media use – history has shown us that our digital behaviours unfurl in strange and unexpected ways. But whatever it looks like, it won’t look like
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